Usability Testing

UX Writing

Information Architecture

Visual Design

User Flows & Personas

Wireframing


Project Overview

This speculative project focused on improving the user experience of a travel website by refining its design and content.

01

Discovery

I used heuristic evaluation, persona review, and empathy mapping to understand the user's pain points.

02

Usability Testing

I conducted usability testing for the task of booking a flight and discovered multiple bottlenecks and sticking points.

03

Design Strategy

I used my research findings to create a detailed strategy for improving the existing flow with minimal lift.

04

Visual & Content Design

I used Figma to create wireframes, iterate, and create a final hi-fi design. I used a conversational and content-first design strategy to understand and address the user's needs.

Before:

Discovery

This is the text area for this paragraph. To change it, simply click here and start editing. You can also customize the color, font and size of the text by highlighting it and choosing from the various options. 


  • Persona development
  • Empathy mapping
  • Heuristic evaluation
  • User-flow mapping

Usability Testing

This is the text area for this paragraph. To change it, simply click here and start editing. You can also customize the color, font and size of the text by highlighting it and choosing from the various options. 


  • Persona development
  • Empathy mapping
  • Heuristic evaluation
  • User-flow mapping

Design Strategy

This is the text area for this paragraph. To change it, simply click here and start editing. You can also customize the color, font and size of the text by highlighting it and choosing from the various options. 


  • Persona development
  • Empathy mapping
  • Heuristic evaluation
  • User-flow mapping

Visual & Content Design

This is the text area for this paragraph. To change it, simply click here and start editing. You can also customize the color, font and size of the text by highlighting it and choosing from the various options. 


  • Persona development
  • Empathy mapping
  • Heuristic evaluation
  • User-flow mapping

Related Projects