AI Tools & Workflows
I build AI-powered applications and the content workflows around them. The tools I've built scaled production, improved quality, and opened new revenue lines, with editorial judgment in the loop to keep the output accurate and on-brand.
Highlights:
- Built Quiz Designer, a bespoke AI app for quiz production (on Base44, evolved from a set of custom GPTs). It scaled output from roughly 1 quiz per day to over 500 per week with the same-size team, and helped grow content arbitrage into a multi-million-dollar monthly revenue line.
- Helped turn the quizzes into a white-labelable B2B product, opening a new revenue lane beyond our own properties.
- Designed and coded a custom WordPress quiz plugin for my own brand, Wonderwell, with trivia and personality scoring, email capture, CTA result pages, and affiliate integration. Built and owned end to end.
- Built backend dashboards in Monday Vibe that gave the quiz team workflow management and visibility across high-volume production.
Tools: Base44 · custom GPTs · Claude · ChatGPT · WordPress · Monday Vibe · prompt engineering
Skills: AI tool design & development · prompt engineering · AI content governance · workflow automation · content operations at scale · full-stack builds
Projects
Quiz Designer App
Multi-brand digital media publisher
A bespoke AI-powered application for high-quality quiz production at scale
Role: Content Designer & Tool Builder
Stack: Base44, custom GPTs, CSV/CMS integration
Copy Testing to Guide Returns
Custom-manufacturing digital marketplace
I led copy testing for Xometry’s new customer return flow, focusing on how users interpret different CTAs like “Start a Return” and “Report an Issue.” My research revealed that common eCommerce phrases don’t always match user expectations in a manufacturing context. These insights influenced the final UX and helped align the product experience with user intent.
Copy testing
Customer support UX
