Project Date

2019 - 2023

Content Writing & Editing

Content Management

SEO

UX Writing & Design

Web-Based SaaS

B2B & B2C

about this project

Cake is an end-of-life planning platform built for a Millennial audience.


Objectives:


  1. Create a resource library of over 5,000 well-researched articles to boost traffic to more than 40 million annual users.
  2. Leverage traffic into a successful affiliate marketing strategy and eventually a membership program and B2B contracts.
  3. Build out cornerstone tools and pages with user-focused, agile development strategy.

CONTENT CREATION

Crafted 250+ key pieces of high-ranking content, involving in-depth subject research.


Key content goals:


  1. Make end-of-life planning more approachable for a younger adult audience.
  2. Convey complicated topics in a way that makes sense to a broad audience.
  3. Create informative articles with unique information to encourage backlinking and shares.


Process:


  1. Used SEO research tools and user insights to develop content briefs.
  2. Thoroughly researched topics through primary sources.
  3. Wrote content using SEO best practices while maintaining a reader-centered and stage-specific approach.
  4. Edited content for readability, user experience, and accuracy.
  5. Published the article in Cake's bespoke CMS system and added visuals.


Samples:


Here are some of the articles I'm proud of:


Mexican Funerals: Traditions, Customs & What to Expect


Muslim Funerals: What to Expect


How Extreme Embalming Works: Cost, Process & Appeal


You or a Loved One Opted for No Funeral? Here's What To Do


How to Allocate Belongings After Death: Step-By-Step


Digital Afterlife: What It Means & What To Do About It


Swedish Death Cleaning Explained: Definition, Steps & Tips



CONTENT LEADERSHIP

Crafted training documents, style guides, and project management systems and performed team member trainings in the content creation process.


Key goals: 


  1. Establish and promote brand consistency across media types.
  2. Increase content creation capacity by delegating tasks to contractors.


Process: 


  1. Created Editorial Guidelines documents to guide tone, formatting, and voice.
  2. Used project management tools including Trello to assign and track tasks.
  3. Regularly met with team members to guide content creation.

AUTHORITY BUILDING

 

Secured and nurtured 50+ guest blog placements over the course of six months, increasing our domain rating and traffic significantly. 


Samples:


Here are some of the placements I secured through earned media outreach and developed:



Alternative Options for Laying a Loved One to Rest


What is Caregiver Burnout? 4 Common Signs


Understanding Caregiver Burden and How to Prevent Burnout


Remembering a Loved One with Crafts


8 Strategies for Handling Grief in a Marriage

Maintaining a Healthy Marriage Through Grief


5 Ways to Protect Your Pets if You Pass Away


UX Writing


Developed UX content for key product pages, including the membership signup gateway.