Project Date
2024
Content Writing
Content Editing & Updates
Digital Strategy
SEO
Arbitrage
Affiliate Marketing
Brand Voice
Leveraging AI
about this project
SoYummy is a viral food content brand and website. We created a content marketing and arbitrage engine.
SEO & Content Creation
Created a full library of long-form, highly engaging topics on a range of food and culture topics. Used strategic SEO planning to target high-performing keywords and drive traffic. Generated 40,000 new ranking keywords in under four months.
Samples:
Truly Odd Food Pairings From Across the Internet
What Is A Serrated Knife Used For?
What Is Branzino And How Do You Cook It?
30 Graduation Cake Ideas and Inspiration
Popular Secret Menu Items From Fast Food Restaurants
Content Arbitrage
Repurposed old content into high-performing, fully optimized long-form pieces with a focus on dwell time.
Developed and adhered to a precise format to optimize the placement of advertisements, driven by user analysis.
Affiliate Marketing
We leveraged our high-performing non-affiliate SEO content to drive traffic towards affiliate content using a strategic interlinking strategy.
Re-Optimization
Monitored and regularly reassessed content library to make strategic improvements for both user experience and SEO, as well as monetization.
Leveraging AI
We partnered with a leading-edge machine learning platform to develop a bespoke AI plugin, which we used for research, creating optimized outlines, developing affiliate content, and content ideation.
Process:
- Collaborated with AI developers to design a plugin trained on our existing content and tailored to our specific needs.
- Continually communicated with AI team to refine the tool and make it ready for not only our use but use on the public market.
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