Project Date
2012 - 2024
Content Writing & Editing
Content Management
Brand Development
Web Design
User Interface
HTML & CSS
SEO
UX Writing & Design
Social Media
about this project
LittleGrabbies is a small pet care brand and resource
library.
Objectives:
- Create a fully optimized WordPress website using Divi Builder.
- Develop a pet care brand that inspires trust.
- Establish a content marketing engine to drive traffic.
- Optimize content based on Google's Helpful Content guidelines.
- Build a following on social media to gain new users.
USER ANALYSIS & STRATEGY
Performed targeted user research and analysis to discover the pain points and needs of our ideal interactors. Used these insights to structure our brand around delivering solutions.
Key goals:
- Understand our audience and their specific pain points.
- Develop a content marketing engine to pull in traffic despite the implementation of Google's AI Overviews.
Process:
- Developed functional user personas.
- Used Ahrefs, Google Keywords, and SEMrush to analyze what our interactors are searching for.
- Conducted in-depth topic research to provide well-supported, authoritative content.
UX DESIGN & WEBSITE DEVELOPMENT
Key goals:
- Design a website that instills trust and offers a exceptional user experience.
Process:
- Used sketches and Figma to design a user interface.
- Utilized WordPress and Divi Builder to create the live website.
- Tailored HTML and CSS code to meet our users' unique needs.
CONTENT CREATION & SEO
Crafted a library of well-researched, highly authoritative and high-ranking blog articles on the topic of small pet care.
Samples:
Here are some of the articles I'm proud of:
Hamster Cage Size Minimums Around the World
Can Hamsters Swim? And What to Do if Your Hamster Gets Wet
How Long Do Gerbils Live? Gerbil Lifespan as Pets and in the Wild
